Multiple Listing Service (MLS) is a real estate software which manages and stores all the information of the properties posted by the brokers or realtors. This centuries-old software has various custom features and applications which directly or indirectly reduce the complexity of the business process.
How It Works
Access to the MLS database is only limited to realtors and brokers who pay for membership, which means that home sellers won’t be able to post to it directly. When an agent gets the necessary information from a seller (size of the house, number of bedrooms, photos, etc.) they post the listing on to the MLS. Once there, various agents can log in to get information they can pass on to their clients. This will also help them to be more strategic and even better in their businesses.
How Does It Benefit the Real Estate Business?
The MLS is a real estate component that’s instrumental to the industry. This comes with major benefits that seek to streamline business.
- Safe and Secure: The property information stored in the database of MLS are encrypted to ensure the data security. Data backup features also ensure the data’s safety in case of system crashes.
- Easy to access: Fully customized panels are easily accessible to realtors and brokers for entering and retrieving property data. Administrator access is provided to enter, update or delete the information of the properties.
- Notifications: There are custom notification features available on new property listings to double check the details of the property. Emails and messages alert MLS subscribers after a new listing is made live.
- Helpful for local listing: This software is very helpful for locals who search for properties in their area. The MLS automatically shares property details with other local listing sites.
- Easy to connect: The customized online chat feature provides transparency between the users of the MLS. Brokers, realtors and customers can easily interact with each other to know more about the listed properties.
- It’s mobile: The MLS is easily accessible anywhere, and realtors and clients are able to get real time notifications and alerts. Apps also make mobility very beneficial, offering agent-only profiles, sourced listing information, and interactive maps.
Why use the MLS?
Using the MLS will be more beneficial to those looking to sell their homes. There are some who opt for a For Sale By Owner (FSBO) site, which means they choose to sell their homes on their own. While this may seem like a way to cut out the hassle of the middle man, it comes with a huge disadvantage – FSBO homes sell for less money. Going with the MLS will show better returns on the sale, as majority of homes sold go through that platform.
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