Internet Data Exchange (IDX): How It Serves the Real Estate Business

Internet Data Exchange (IDX) is custom software that is integrated into real estate websites. The main process of IDX is to retrieve the listing data from the MLS (Multi Listing Service) and display the information on the website. This makes IDX a standard in the real estate industry.

The Major Benefits of IDX

IDX implementation allows for the smooth operation of an agency’s database. Here are some of the benefits include:

• Showing Listings on Mobile and Desktop Devices: Responsive or mobile friendly applications of the IDX software makes it more accessible on desktop and mobile devices. This makes IDX more search engines friendly and help you to reach a larger audience on all devices.
• Tracking and Generating Leads: IDX integration in real estate will help you to generate more relevant and effective leads for your business. It allows you to track the actual status of the leads and conversions.
• Providing Notifications: IDX provides you the feature of sending custom email alerts to clients whenever new properties are listed. It keeps your clients up-to-date on new developments. Embedded custom form will help you get the leads from these emails.
• Increased Online Visibility: The user-friendly interface and custom feature allow your targeted audience to find the actual property data in any given area. Agents can also share attractive listings in their markets on their websites, which will attract prospective buyers.

IDX Integration

There are different ways to do custom IDX integration and implementation. These include:

iFrame/Widget

This operates tools and property listings externally on the vendor’s website using the IDX framework, and are shared on the agents’ sites.

CSV/Flat File Data Feed

MLS listings are available on an FTP server. Software must be written to connect and download the listings regularly.