Thursday 31 August 2017

The Magento Ecommerce Platform: How it Benefits the Retail Business

Ecommerce portals can help your retail business to grow worldwide. Magento is an open source content management system (CMS) based on PHP, and can help you to make your business online. It provides all the features that any basic ecommerce portal requires, and it is user friendly. 


Major Benefits of Magento
  1. Fully Customizable: Magento allows users to add, update or remove products and their descriptions using the administrator (admin) panel. Depending on the level of authority, users can manage processes from the panel.  
  2. Built-in Ecommerce Features: Features such as “add or remove items from cart”, the wish list, login and sign up prompts are already available in Magento. It reduces extra work processes of the project, saving time.
  3. Easy to Integrate Payment Gateway: Magento has integrated payment gateways that allow developers to add multiple payment gateways from the admin panel. 
  4. Add Extensions: To get extra functionality, Magento extensions can be added or created. These extensions can be easily integrated with the Magento platform from admin panel. You can also modify the codes of the extensions the Magento files to get custom features.  
  5. Mobile and SEO Friendly: Thousands of paid and free mobile friendly Magento themes are available on the internet. If you have a professional programmer you can also convert or integrate your responsive HTML template to a Magento theme. In the Magento admin panel, you get SEO features such as adding metadata and alt tags. 
Quality Assurance
Magento ecommerce plays a vital role in online businesses. Usually, custom magento website development is done by professional programmers to ensure the quality and performance of the website.

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